Betfair wanted to create a documentary series that excites their consumers and highlights the achievements of their brand ambassadors. 

It is one thing to win, but to win again and again? That's a different skill entirely. We wanted to create a documentary focused on Serial Winners, and how our Betfair Ambassadors have achieved serial success. 

Through research and development, we uncovered industry experts, quants, and sport scientists to dig deeper and uncover some of the incredible insights surrounding our Betfair Ambassadors. Through script and copywriting, we built pace and emotion. Through our storyboarding and characters we weaved a story that gave Betfair bettors a once in a lifetime look behind one of Horse Racings best, Paul Nicholls.

The Results: Episode one, Paul Nicholls, reached over 1.5 million views across all social channels.

Skills: Concept, Research & Development, Ideation, Scriptwriting, Copywriting, Creative Strategy